Facebook Image & Video Sizes: Complete Guide for 2026
Every Facebook image size and video spec for profiles, pages, posts, Stories, Reels, ads, and events — with the exact dimensions to avoid cropping and compression.
Facebook renders images differently across profiles, pages, groups, events, and ads — each placement has its own rules
Facebook is still the world's largest social platform with over 3 billion monthly users. It also has the most complex set of image and video specs — different rules apply to profiles, pages, groups, events, ads, and stories. This guide covers everything in one place.
Facebook Profile Image Sizes
Image Type
Recommended Size
Aspect Ratio
Notes
Profile Photo
170×170 px
1:1
Displays as circle; minimum 180×180
Cover Photo (personal)
851×315 px
2.7:1
On mobile: 640×360; safe zone: center
Profile video
1080×1080 px
1:1
Replaces profile photo with looping video
Facebook Page Image Sizes
Image Type
Recommended Size
Aspect Ratio
Notes
Page Profile Photo
170×170 px
1:1
Business logo; displays as circle
Page Cover Photo
851×315 px
2.7:1
Mobile: 640×360; keep CTA area safe
Page Cover Video
820×312 px
2.63:1
20–90 second loop; no audio by default
Facebook Post Image Sizes
Facebook scales images in the feed based on their original ratio. Landscape images appear wider; square images appear as squares. Facebook renders images at up to 2048px wide on high-density screens, so uploading at 1200px or above is recommended.
Image Type
Recommended Size
Aspect Ratio
Notes
Shared / Feed Image
1200×630 px
1.91:1
Most common format; sRGB color space
Square Post
1080×1080 px
1:1
Portrait Post
1080×1350 px
4:5
Max portrait ratio allowed
Photo Album Cover
1200×630 px
1.91:1
First photo in the album
Shared Link Preview
1200×630 px
1.91:1
Pulled from Open Graph meta tags
Compression tipFacebook recompresses JPEGs significantly. For the sharpest results, upload as PNG (for graphics with text) or upload high-quality JPEGs at 85%+ quality with sRGB color profile.
Facebook Stories Image Sizes
Image Type
Recommended Size
Aspect Ratio
Notes
Story Image / Video
1080×1920 px
9:16
Safe zone: 1080×1420 center area
Story Overlay Text
—
—
Keep within top/bottom 250px safe margins
Facebook Video Specs
Video Type
Resolution
Aspect Ratio
Max Duration
Max File Size
Codec
Feed Video
1920×1080
16:9 to 9:16
240 minutes
10 GB
H.264 / MP4
Facebook Reels
1080×1920
9:16
90 seconds
4 GB
H.264 / MP4
Facebook Stories
1080×1920
9:16
20 seconds
4 GB
H.264 / MP4
Facebook Live
1920×1080
16:9
8 hours
—
H.264 via RTMP
360 Video
5120×2560
2:1
60 minutes
10 GB
H.264 / MP4
Facebook Group & Event Image Sizes
Image Type
Recommended Size
Aspect Ratio
Notes
Group Cover Photo
1640×856 px
1.91:1
Displays at 1640×856 on desktop
Event Cover Photo
1920×1005 px
1.91:1
Cropped to 470×174 in timeline
Fundraiser Image
1200×630 px
1.91:1
Facebook supports the widest range of video aspect ratios of any platform, from 16:9 landscape to 9:16 vertical
Facebook Ad Image Specs
Facebook ads share the same underlying image specs as organic posts, but ads have stricter requirements around text overlay. Facebook's ad system historically penalized images with more than 20% text — that rule has been relaxed, but high-text images still see reduced delivery.
Ad Type
Recommended Size
Aspect Ratio
Max File Size
Single Image Ad
1200×628 px
1.91:1
30 MB
Single Image (square)
1080×1080 px
1:1
30 MB
Carousel Card
1080×1080 px
1:1
30 MB per card
Stories Ad
1080×1920 px
9:16
30 MB
Reels Ad
1080×1920 px
9:16
4 GB video
Right Column Ad
1200×628 px
1.91:1
30 MB
Ad tipFor Facebook and Instagram feed ads using the same creative, design at 1080×1350 px (4:5). It takes up the most feed space on both platforms without being cropped, and will be automatically rendered as 1.91:1 in right-column placements.
