Instagram Specs

Feed — Square

Dimensions	1080 × 1080 px
Aspect Ratio	1:1
Max File Size	30 MB
File Formats	JPG, PNG

Feed — Portrait

Dimensions	1080 × 1350 px
Aspect Ratio	4:5
Max File Size	30 MB
File Formats	JPG, PNG
Notes	Maximum vertical crop in feed

Feed — Landscape

Dimensions	1080 × 566 px
Aspect Ratio	1.91:1
Max File Size	30 MB
File Formats	JPG, PNG

Story / Reel Cover

Dimensions	1080 × 1920 px
Aspect Ratio	9:16
Max File Size	30 MB
File Formats	JPG, PNG

Feed Video

Max File Size	650 MB
File Formats	MP4, MOV
Resolution	1080 × 1080 px (square) or 1080 × 1350 px
Max Duration	3 seconds – 60 seconds
Notes	H.264 codec, 30fps recommended

Reel

Aspect Ratio	9:16
Max File Size	1 GB
File Formats	MP4
Resolution	1080 × 1920 px
Max Duration	Up to 90 seconds
Notes	Vertical format only; keep key content within centre safe zone

Story Video

Aspect Ratio	9:16
File Formats	MP4, MOV
Resolution	1080 × 1920 px
Max Duration	Up to 60 seconds

Caption

Character Limit	2,200 characters
Notes	Only first ~125 characters visible without tapping 'more'

Bio

Character Limit	150 characters

Username

Character Limit	30 characters

Comment

Character Limit	2,200 characters

Profile Photo

Dimensions	320 × 320 px
File Formats	JPG, PNG
Displayed As	110 × 110 px in-app
Notes	Displayed as a circle; upload at 320×320 for best quality

Story Highlight Cover

Dimensions	1080 × 1920 px
Aspect Ratio	9:16
File Formats	JPG, PNG
Notes	Only the centre circle is visible on the profile

Feed Single Image Ad

Dimensions	1080 × 1080 px (square) or 1080 × 1350 px (portrait)
Max File Size	30 MB
File Formats	JPG, PNG

Carousel Ad

Dimensions	1080 × 1080 px per card
Notes	2–10 cards per carousel

Stories Ad

Dimensions	1080 × 1920 px
File Formats	JPG, PNG, MP4

Reels Ad

Dimensions	1080 × 1920 px
File Formats	MP4
Max Duration	Up to 30 seconds

Ad Primary Text

Character Limit	125 characters

Ad Headline

Character Limit	40 characters