Image Specs
Feed Photo (Link Preview)
| Dimensions | 1200 × 628 px |
|---|---|
| Aspect Ratio | 1.91:1 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
| Notes | Recommended for link previews and shared articles |
Feed Photo (Square)
| Dimensions | 1080 × 1080 px |
|---|---|
| Aspect Ratio | 1:1 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
Feed Photo (Portrait)
| Dimensions | 1080 × 1350 px |
|---|---|
| Aspect Ratio | 4:5 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
Story / Reel Image
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
[Ad]
Video Specs
Feed Video
| Aspect Ratio | 16:9 recommended |
|---|---|
| Max File Size | 4 GB |
| File Formats | MP4, MOV |
| Resolution | 1280 × 720 px (minimum) |
| Max Duration | 1 second – 240 minutes |
| Notes | H.264 codec, AAC audio recommended |
Reel
| Aspect Ratio | 9:16 |
|---|---|
| Max File Size | 1 GB |
| File Formats | MP4 |
| Resolution | 1080 × 1920 px |
| Max Duration | Up to 90 seconds |
| Notes | Vertical format only |
Story Video
| Aspect Ratio | 9:16 |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px |
| Max Duration | Up to 15 seconds |
Text & Character Limits
Status / Post
| Character Limit | 63,206 characters |
|---|
Comment
| Character Limit | 8,000 characters |
|---|
Page Name
| Character Limit | 75 characters |
|---|
Page Username
| Character Limit | 50 characters |
|---|
Page Description
| Character Limit | 255 characters |
|---|
Profile & Cover Assets
Profile Photo
| Dimensions | 170 × 170 px |
|---|---|
| File Formats | JPG, PNG |
| Displayed As | 128 × 128 px in feed |
| Notes | Displayed as a circle |
Cover Photo
| Dimensions | 820 × 312 px |
|---|---|
| File Formats | JPG, PNG |
| Displayed As | 640 × 360 px on mobile |
| Notes | Keep key content in the safe center area |
Ad Specs
Single Image Ad
| Dimensions | 1200 × 628 px |
|---|---|
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
Carousel Ad
| Dimensions | 1080 × 1080 px per card |
|---|---|
| Notes | 2–10 cards per carousel |
Stories Ad
| Dimensions | 1080 × 1920 px |
|---|---|
| File Formats | JPG, PNG, MP4 |
Ad Headline
| Character Limit | 40 characters |
|---|
Ad Primary Text
| Character Limit | 125 characters |
|---|---|
| Notes | Text beyond 125 characters is truncated with 'See more' |
Ad Description
| Character Limit | 30 characters |
|---|