Image Specs
BeReal Photo (Front + Back)
| Dimensions | 1500 × 2000 px per lens (3:4) |
|---|---|
| Aspect Ratio | 3:4 each side |
| Max File Size | 10 MB |
| File Formats | JPG |
| Notes | Both cameras capture simultaneously; front camera (selfie) overlays the back camera photo in the corner |
Front Camera Overlay
| Dimensions | 375 × 500 px (displayed at ~25% of full image) |
|---|---|
| Aspect Ratio | 3:4 |
| Notes | Selfie thumbnail positioned in top-left corner of the back camera image |
Profile Photo
| Dimensions | 400 × 400 px recommended |
|---|---|
| File Formats | JPG |
| Notes | Taken directly in-app using the BeReal camera |
[Ad]
Video Specs
BeReal Video (BTS)
| File Formats | MP4 |
|---|---|
| Resolution | 1080 × 1440 px (back) + 750 × 1000 px (front overlay) |
| Max Duration | Up to 10 seconds |
| Notes | Behind-the-scenes mode; dual-camera video captured simultaneously |
Text & Character Limits
Caption
| Character Limit | 200 characters |
|---|---|
| Notes | Added to a BeReal post after capture |
Username
| Character Limit | 30 characters |
|---|---|
| Notes | Unique handle; lowercase letters, numbers, underscores |
Bio / Profile Note
| Character Limit | 150 characters |
|---|
Profile Assets
Profile Photo
| Dimensions | 400 × 400 px |
|---|---|
| File Formats | JPG |
| Notes | Captured in-app; displayed as a circle |
RealAds
Ad Logo
| Dimensions | 460 × 460 px maximum |
|---|---|
| Aspect Ratio | 1:1 |
| File Formats | JPG, PNG |
| Notes | Square, no transparent background; required for all RealAd creatives |
RealAd Back Camera (Image)
| Dimensions | 768 × 1024 px |
|---|---|
| Aspect Ratio | 3:4 |
| Max File Size | 1 MB |
| File Formats | JPG, PNG, MP4 |
| Notes | Main creative canvas; native ads mimic the BeReal dual-camera format; avoid placing critical elements in the front-camera overlap zone |
RealAd Front Camera Overlay (Image)
| Dimensions | 234 × 314 px |
|---|---|
| Aspect Ratio | 3:4 |
| Max File Size | 1 MB |
| File Formats | JPG, PNG, MP4 |
| Notes | Selfie-view overlay positioned over the back camera creative; required as part of the native dual-camera ad format |
RealAd (Video)
| Aspect Ratio | 3:4 |
|---|---|
| Max File Size | 7 MB |
| File Formats | MP4 |
| Resolution | 768 × 1024 px (back) + 234 × 314 px (front overlay) |
| Max Duration | 1–15 seconds |
| Notes | Short-form video ads in the discovery feed; autoplay; dual-camera submission required (back + front) |
RealAd Headline
| Character Limit | 20 characters |
|---|
RealAd Body Copy
| Character Limit | 90 characters |
|---|
RealAd CTA
| Character Limit | 15 characters |
|---|