Image Specs
Post Image
| Dimensions | 1080 × 1080 px or 1080 × 1350 px |
|---|---|
| Aspect Ratio | 1:1 or 4:5 |
| Max File Size | 50 MB |
| File Formats | JPG, PNG |
| Notes | Up to 18 images per carousel post; square and portrait both supported |
Profile Photo
| Dimensions | 200 × 200 px minimum |
|---|---|
| Aspect Ratio | 1:1 |
| File Formats | JPG, PNG |
| Notes | Displayed as a circle in the app |
Post Cover
| Dimensions | 1080 × 1350 px recommended |
|---|---|
| Aspect Ratio | 4:5 |
| Notes | First image in a post; used as the feed thumbnail |
[Ad]
Video Specs
Short Video
| Aspect Ratio | 9:16 |
|---|---|
| Max File Size | 500 MB |
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px recommended |
| Max Duration | Up to 5 minutes |
| Notes | Vertical short-form video; supports music overlay |
Text & Character Limits
Post Title
| Character Limit | 50 characters |
|---|---|
| Notes | Bold headline displayed on the post card |
Post Caption / Body
| Character Limit | 2000 characters |
|---|---|
| Notes | Supports hashtags and mentions |
Hashtags per Post
| Character Limit | 20 hashtags |
|---|
Username
| Character Limit | 30 characters |
|---|
Bio
| Character Limit | 150 characters |
|---|
Profile Assets
Profile Photo
| Dimensions | 200 × 200 px minimum |
|---|---|
| File Formats | JPG, PNG |
| Notes | Displayed as a circle |
Cover / Header Image
| Dimensions | 1125 × 375 px recommended |
|---|---|
| Aspect Ratio | 3:1 |
| File Formats | JPG, PNG |
| Notes | Banner at the top of your profile page |