Image Specs
Tweet Image
| Dimensions | 1600 × 900 px recommended |
|---|---|
| Max File Size | 5 MB (JPG/PNG) or 15 MB (GIF) |
| File Formats | JPG, PNG, GIF, WEBP |
| Displayed As | Cropped to ~600 × 335 px in feed |
| Notes | Up to 4 images per tweet |
Header / Banner
| Dimensions | 1500 × 500 px |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG, GIF |
Summary Card (Large Image)
| Dimensions | 800 × 418 px minimum |
|---|---|
| Aspect Ratio | 2:1 |
| File Formats | JPG, PNG, GIF, WEBP |
[Ad]
Video Specs
Tweet Video
| Max File Size | 512 MB |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1280 × 720 px maximum |
| Max Duration | Up to 2 minutes 20 seconds |
| Notes | H.264, AAC audio; 30fps or 60fps |
GIF
| Max File Size | 15 MB |
|---|---|
| File Formats | GIF |
| Notes | Converted to MP4 for playback; looping |
Text & Character Limits
Tweet
| Character Limit | 280 characters |
|---|---|
| Notes | URLs always count as 23 characters regardless of actual length |
Bio
| Character Limit | 160 characters |
|---|
Display Name
| Character Limit | 50 characters |
|---|
Username / Handle
| Character Limit | 15 characters |
|---|
Direct Message
| Character Limit | 10,000 characters |
|---|
Profile & Cover Assets
Profile Photo
| Dimensions | 400 × 400 px |
|---|---|
| Max File Size | 2 MB |
| File Formats | JPG, PNG, GIF |
| Displayed As | 200 × 200 px on profile |
| Notes | Displayed as a circle |
Header / Banner
| Dimensions | 1500 × 500 px |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG, GIF |
Ad Specs
Promoted Post Image
| Dimensions | 1600 × 900 px recommended |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
Website Card Image
| Dimensions | 800 × 418 px or 800 × 800 px |
|---|---|
| File Formats | JPG, PNG |
Video Ad
| File Formats | MP4, MOV |
|---|---|
| Resolution | 1280 × 720 px |
| Max Duration | 15–30 seconds recommended |
Carousel Ad
| Dimensions | 800 × 800 px per card |
|---|---|
| Notes | 2–6 cards per carousel |
Ad Headline
| Character Limit | 70 characters |
|---|
Ad Body Copy
| Character Limit | 280 characters |
|---|