Image Specs
Status Image
| Dimensions | 1080 × 1920 px recommended |
|---|---|
| Aspect Ratio | 9:16 |
| Max File Size | 16 MB |
| File Formats | JPG, PNG |
| Notes | Full-screen vertical format; status disappears after 24 hours |
Profile Photo
| Dimensions | 500 × 500 px recommended |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
| Notes | Displayed as a circle; minimum 192 × 192 px |
Shared Photo (Chat)
| Max File Size | 16 MB |
|---|---|
| File Formats | JPG, PNG, GIF, WEBP |
| Notes | WhatsApp compresses images on send; send as Document to preserve quality |
Business Catalog Image
| Dimensions | 800 × 800 px recommended (500 × 500 px minimum) |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
| Notes | WhatsApp Business product/service catalog listings |
[Ad]
Video Specs
Status Video
| Max File Size | 16 MB |
|---|---|
| File Formats | MP4, MOV |
| Max Duration | Up to 90 seconds |
| Notes | Disappears after 24 hours; H.264 codec recommended; duration extended from 60 to 90 seconds in 2025 |
Shared Video (Chat)
| Max File Size | 16 MB (regular, compressed) or 2 GB (as Document) |
|---|---|
| File Formats | MP4, MOV, AVI |
| Max Duration | No fixed duration cap; governed by file size |
| Notes | Sending as Document bypasses compression and size limits |
View Once Media
| Max File Size | 16 MB |
|---|---|
| File Formats | JPG, PNG, MP4 |
| Notes | Can only be viewed once by the recipient |
Text & Character Limits
Message
| Character Limit | 65,536 characters |
|---|
Caption
| Character Limit | 1,024 characters |
|---|---|
| Notes | Caption attached to a photo, video, or document |
Status Text
| Character Limit | 700 characters |
|---|
Group Name
| Character Limit | 100 characters |
|---|
Group Description
| Character Limit | 2,048 characters |
|---|
Bio / About
| Character Limit | 139 characters |
|---|
Profile & Channel Assets
Profile Photo
| Dimensions | 500 × 500 px recommended |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
| Notes | Displayed as a circle |
Channel Icon (WhatsApp Channels)
| Dimensions | 500 × 500 px |
|---|---|
| Max File Size | 5 MB |
| File Formats | JPG, PNG |
| Notes | WhatsApp Channels (broadcast feature); displayed as a circle |
Business & Ad Formats
Click-to-WhatsApp Ad (Image)
| Dimensions | 1080 × 1080 px (square) or 1200 × 628 px (landscape) |
|---|---|
| Max File Size | 30 MB |
| File Formats | JPG, PNG |
| Notes | Facebook/Instagram ads that open a WhatsApp conversation; managed in Meta Ads Manager |
Click-to-WhatsApp Ad (Video)
| Max File Size | 4 GB |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1080 × 1080 px or 1920 × 1080 px |
| Max Duration | Up to 241 minutes |
| Notes | Video ad in Facebook/Instagram feed; tap opens WhatsApp |
Business Message Template
| Character Limit | 1,024 characters |
|---|---|
| Notes | Pre-approved templates for WhatsApp Business API messaging |