Snapchat Specs

Snap / Story Image

Dimensions	1080 × 1920 px
Aspect Ratio	9:16
Max File Size	5 MB
File Formats	JPG, PNG
Notes	Full-screen vertical format; keep key content away from top and bottom UI bars

Spotlight Image

Dimensions	1080 × 1920 px
Aspect Ratio	9:16
Max File Size	5 MB
File Formats	JPG, PNG
Notes	Submitted via Spotlight; vertical only

Snap / Story Video

Aspect Ratio	9:16
Max File Size	1 GB
File Formats	MP4, MOV
Resolution	1080 × 1920 px
Max Duration	Up to 60 seconds
Notes	H.264 codec; stories auto-split at 10 seconds per segment

Spotlight Video

Aspect Ratio	9:16
Max File Size	1 GB
File Formats	MP4, MOV
Resolution	1080 × 1920 px
Max Duration	3 seconds – 3 minutes
Notes	Shown in the Spotlight discovery feed

Snap Caption

Character Limit	250 characters

Display Name

Character Limit	30 characters

Username

Character Limit	15 characters
Notes	Cannot be changed after set; lowercase letters, numbers, underscores, hyphens

Bio

Character Limit	150 characters

Profile Photo / Bitmoji

Dimensions	1080 × 1080 px
File Formats	JPG, PNG
Notes	Displayed as a circle; Bitmoji avatars are used by default for most users

Story Tile / Preview

Dimensions	1080 × 1920 px
Aspect Ratio	9:16
File Formats	JPG, PNG
Notes	First frame of your Story shown as the preview tile

Single Image / Video Ad

Dimensions	1080 × 1920 px
Aspect Ratio	9:16
Max File Size	1 GB
File Formats	MP4, MOV, JPG, PNG
Max Duration	3 seconds – 3 minutes
Notes	Appears between friends' Stories

Collection Ad

Dimensions	1080 × 1920 px (main)
Notes	Main creative + 4 product tiles; tiles are 160 × 160 px

Story Ad

Dimensions	1080 × 1920 px
File Formats	MP4, MOV, JPG, PNG
Max Duration	3 seconds – 3 minutes per tile
Notes	Up to 20 tiles

Ad Headline

Character Limit	34 characters

Ad Brand Name

Character Limit	25 characters