Image Specs
Photo Post (Vertical)
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect Ratio | 9:16 |
| File Formats | JPG, PNG, WEBP |
Photo Post (Square)
| Dimensions | 1080 × 1080 px |
|---|---|
| Aspect Ratio | 1:1 |
| File Formats | JPG, PNG, WEBP |
[Ad]
Video Specs
Feed Video
| Aspect Ratio | 9:16 recommended |
|---|---|
| Max File Size | 287.6 MB |
| File Formats | MP4, MOV, AVI, WEBM |
| Resolution | 1080 × 1920 px |
| Max Duration | 15 seconds – 10 minutes |
| Notes | H.264 or H.265 codec; vertical (9:16) performs best in the feed |
Story
| Aspect Ratio | 9:16 |
|---|---|
| File Formats | MP4, MOV |
| Resolution | 1080 × 1920 px |
| Max Duration | Up to 15 seconds |
Text & Character Limits
Video Caption
| Character Limit | 2,200 characters |
|---|---|
| Notes | First ~300 characters visible before 'more' is shown |
Bio
| Character Limit | 80 characters |
|---|
Username
| Character Limit | 24 characters |
|---|
Comment
| Character Limit | 150 characters |
|---|
Profile & Cover Assets
Profile Photo
| Dimensions | 200 × 200 px |
|---|---|
| File Formats | JPG, PNG |
| Notes | Displayed as a circle |
Profile Video
| File Formats | MP4 |
|---|---|
| Resolution | 1080 × 1920 px |
| Max Duration | 3–60 seconds |
| Notes | Looping video shown on your profile instead of a static photo |
Ad Specs
In-Feed Ad
| Aspect Ratio | 9:16 |
|---|---|
| File Formats | MP4, MOV, AVI, WEBM |
| Resolution | 1080 × 1920 px |
| Max Duration | 5–60 seconds |
| Notes | Appears in the For You feed; 9–15 seconds recommended |
TopView Ad
| File Formats | MP4, MOV |
|---|---|
| Resolution | 1080 × 1920 px |
| Max Duration | 5–60 seconds |
| Notes | First ad shown when app is opened |
Brand Takeover
| File Formats | MP4, JPG |
|---|---|
| Resolution | 1080 × 1920 px |
| Max Duration | 3–5 seconds (video) or static image |
| Notes | Full-screen; exclusive one advertiser per day per category |
Ad Display Name
| Character Limit | 25 characters |
|---|
Ad Description
| Character Limit | 100 characters |
|---|